articles tagged: Focus Group

After our first focus group event, we analyzed the surveys and came up with a list of changes that needed to be made. We wanted to improve on our summer time bento before the summer was up so we quickly scheduled another focus group. Bibi does iaido and practices with her group on the weekends. W...

One of the first steps we thought we would take was to do a little market research of our own and hold a few focus groups. We knew that we could cook but we wanted to find out what our potential customers wanted. We decided to offer five types of bento. We wanted two sizes (small and large) and t...