Wednesday, February 2nd, 2011
After our first focus group event, we analyzed the surveys and came up with a list of changes that needed to be made. We wanted to improve on our summer time bento before the summer was up so we quickly scheduled another focus group.
Bibi does iaido and practices with her group on the weekends. We needed more male feedback since our first group was predominately women so we set up our second focus group event with Bibi's iaido group.
The guys were very excited about trying our bento. They weren't as picky about whether or not they got a Japanese bento or a Western bento although maybe that's a guy thing? After all free food is free food. The guys devoured the bento quickly (one guy said it was a good snack) so we realized that the size issue had to be addressed. We learned this from the first event but we still haven't found a good supplier that sells biodegradable containers that have a clear lid on top so we decided to use the leftover containers for this event.
Takeaways from Focus Group 2:
- Larger bento!
- More data on price points, drinks, location, etc.
- More meat to veg ratio (this could have just been a bento size issue or people who don't fall in our target market.)
- Feed back on the taste/flavor etc. of the items.
We got enough feedback from both events that we didn't think the summer bento needed another focus group. We were satisfied from the results of these events that we felt we had enough information to come up with a business plan.
Authentic Japanese Bento: Chicken teriyaki over white rice, Earl Grey cookie with lemon creme, Mini tomato salad, Green beans with goma miso sauce, Japanese-style potato salad, Mini tofu burger, Soy sauce egg and Carrot garnishes.
Western Bento: Genmai (brown rice) and white rice blend, Curry chicken salad, Mini tomato salad, Green beans with goma miso sauce, Earl Grey cookie with lemon creme, Japanese-style potato salad, Mini tofu burger, Soy sauce egg and Carrot garnishes.
Vegetarian Bento: White rice, Mini tofu burgers, Earl Grey cookie with lemon creme, Mini tomato salad, Green beans with goma miso sauce, Japanese-style potato salad, Soy sauce egg and Carrot garnishes.
Focus group at Bib's Iaido practice.
